We stand for Munroe

Transgender  model Munroe  Bergdorf, who is from London, was labelled “the face of modern diversity” when she was recruited  as part of L’Oréal’s #allworthit campaign. UK media outlet Daily Mail published Bergdorf’s Facebook post in which the model said white people  must “admit their race is the most violent  and oppressive force on earth.

To this comment of hers L’Oréal Paris UK had posted that Bergdorf’s comments “are at odds” with their values and so they have decided  to end their relationship  with her.

Shortly after the new face of the company claimed  online “Honestly I  don’t  have energy to about the racial violence of white people any more. YES all white people,” Bergdorf wrote in a post. “Because  most of ya’ll don’t even realize or refuse to acknowledge that your existence, privilege and  success as a race  is built on the backs,  blood  and death of people  of  colour. Your entire  existence  is drenched in racism. From micro-aggressions to terrorism, you guys built the blueprint  for this s***.”

Due to Bergdorf’s this post, L’Oréal  removeda promotional video  for Bergdorf’s  campaign, which focused on diversity,from it’s  official YouTube  page and tweeted out that it had ended it’s partnership  with Bergdorf.

Bergdorf and DJ claims she made the comments  in response to the events in Charlottesville, where protesters   carrying  Nazi flag clashed with anti-racism demonstrators.

There are many  people  supporting  Bergdorf have been tweeting  using  the hashtag #boycottL’Oreal.

On the contrary, the cosmetics company  said: “L’Oréal supports diversity  and tolerance towards all people  irrespective  of their race, background, gender and religion.”

The  company  also mentioned “L’Oréal  Paris True march campaign is a representation of these values, and we are proud  of the  diversity of the ambassadors who represent this campaign.

Sources also say that  Bergdorf fought for herself and didn’t keep quiet “If L’Oreal  truly wants to offer empowerment  to underrepresented  women, then they need to acknowledge  THE REASON why these women are underrepresented within the industry in the first  place.” Bergdorf  wrote “This reason is discrimination an action which punches down from a place  of social privilege.”

Munroe  also suggested  that there is a need to talk  why women of colour  were and still  are discriminated against  within the industry and not just see them as a source  of revenue.

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by Israt Yasmin, The Blogging Connection