Transgender model Munroe Bergdorf, who is from London, was labelled “the face of modern diversity” when she was recruited as part of L’Oréal’s #allworthit campaign. UK media outlet Daily Mail published Bergdorf’s Facebook post in which the model said white people must “admit their race is the most violent and oppressive force on earth.
To this comment of hers L’Oréal Paris UK had posted that Bergdorf’s comments “are at odds” with their values and so they have decided to end their relationship with her.
Shortly after the new face of the company claimed online “Honestly I don’t have energy to about the racial violence of white people any more. YES all white people,” Bergdorf wrote in a post. “Because most of ya’ll don’t even realize or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour. Your entire existence is drenched in racism. From micro-aggressions to terrorism, you guys built the blueprint for this s***.”
Due to Bergdorf’s this post, L’Oréal removeda promotional video for Bergdorf’s campaign, which focused on diversity,from it’s official YouTube page and tweeted out that it had ended it’s partnership with Bergdorf.
Bergdorf and DJ claims she made the comments in response to the events in Charlottesville, where protesters carrying Nazi flag clashed with anti-racism demonstrators.
There are many people supporting Bergdorf have been tweeting using the hashtag #boycottL’Oreal.
On the contrary, the cosmetics company said: “L’Oréal supports diversity and tolerance towards all people irrespective of their race, background, gender and religion.”
The company also mentioned “L’Oréal Paris True march campaign is a representation of these values, and we are proud of the diversity of the ambassadors who represent this campaign.
Sources also say that Bergdorf fought for herself and didn’t keep quiet “If L’Oreal truly wants to offer empowerment to underrepresented women, then they need to acknowledge THE REASON why these women are underrepresented within the industry in the first place.” Bergdorf wrote “This reason is discrimination an action which punches down from a place of social privilege.”
L’Oréal champions diversity. Comments by Munroe Bergdorf are at odds with our values and so we have decided to end our partnership with her.
— L’Oréal Paris UK (@LOrealParisUK) 1 September 2017
Munroe also suggested that there is a need to talk why women of colour were and still are discriminated against within the industry and not just see them as a source of revenue.