According to Facebook founder Mark Zuckerberg, Facebook is transforming its site for the sake of having “more meaningful social interactions,” by the users.
Facebook plans to give more prominence to status updates and photos shared by users’ friends and family while at the same time playing down news articles or anything published by brands, company official said.
“Since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.”
“We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being,” Zuckerberg said in a post Thursday on his Facebook page.
The huge shift in conditions that there will be fewer posts from brands, pages and media companies and more from people. There will also be fewer videos, which Facebook considers “passive.”
“The research shows that when we use social media to connect with people we care about, it can be good for our well–being,” Facebook CEO Mark Zuckerberg wrote in a post Thursday.
“We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos – even if they’re entertaining or informative – may not be as good.”
Per sources, Facebook confirmed them in Zuckerberg’s post and in a blog post titled ” Bringing People Closer Together ” by Adam Mosseri, who heads the company’s news feed.
Facebook also wants to encourage users to have more conversations with people they know, rather than passively consuming articles or videos.
According to Zuckerberg people can expect to see less public content such as posts from businesses, brands and publishers. And the public content they do see more will be held to the same standard. “It should encourage meaningful interactions between people,” he said.
Company’s massive shift will supposedly not affect advertisements – users will continue to see the same ads they have before.
Facebook has long been criticized for creating “filter bubbles,” the echo chambers of friends and like–minded people whose views are reinforced by their friends’ posts on the platform.
“The world feels anxious and divided, and Facebook has a lot of work to do – whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent,” wrote Zuckerberg in a Facebook post.
John Hegeman, vice president of product management for Facebook’s news feed, disregarded off the business implications of people watching fewer videos.
“We continue to think video is a great format to share what’s going on in your life with friends,” Hegeman said. “At the same time, we also want to make sure the video we watch on Facebook doesn’t interfere with the primary thing that Facebook is about.”
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