2018’s spring will be blossoming with Apple‘s new feature, iPhone operating system update, iOS 11.3, which exclusively includes Business Chat.
“Business Chat is a new way for users to communicate directly with businesses right within Messages.” Says Apple.
This new feature will debut with the support of select businesses including Discover, Hilton, Lowe’s and Wells Fargo. “With ‘Business Chat’, it’s easy to have a conversation with a service representative, schedule an appointment or make purchases using Apple Pay in the Messages app,” Apple said.
Additionally, Business Chat doesn’t share the user’s contact information with businesses and gives users the ability to stop chatting at any time, the Cupertino-based iPhone maker added.
The demand for business messaging is growing in emerging markets that skipped the PC cycle altogether and are joining the web for the first time via smartphones. For them, messaging a business feels as natural as shooting off an email to customer service seems to those of us who grew up with computers.
According to a recent Facebook-commissioned study, 63 percent of the people said their messaging with businesses had increased over the past two years. In fact, in 2017 alone, over 330 million people connected with a small business on Messenger for the first time.
Users will be able to pop right into an app and talk with a business about issues, to schedule an appointment or even to make purchases.
But to be in competition, WhatsApp is launching its business app, Facebook also just added Kenneth I. Chenault, CEO of American Express, to its board of directors. CEO Mark Zuckerberg said of the addition, the exec has “unique expertise” in areas Facebook is lacking, including “customer service” and “direct commerce.”